School of Business Management and Information Technology
Program Description:

The Diploma in Marketing (Dip. Mktg) is a two year program that prepares graduates with the knowledge, skills and competencies needed for a career in marketing. After completing this hands-on diploma program, graduates will possess a foundation in marketing platforms, tools, and techniques. They will be well positioned to create content and assist with the development and execution of marketing campaigns and strategy. Students engage in hands-on experiential learning through applied assignments and a required work placement.

Program Duration:

Two years

Accreditation:

The Diploma in Marketing (Dip. Mktg) is accredited through the Accreditation Council for Business Schools and Programs (ACBSP), a leading specialized accreditation association for business education. For more information on UDST’s ACBSP accreditation, please visit www.acbsp.org.

ACBSP

 

Admission Requirements:

1. High school graduation certificate or equivalent approved by the Ministry of Education and Higher Education with a minimum average of 60%.

1. The required score on the University English Placement Test or a passing score from another approved inter-nationally recognized English language test, as validated by the Admissions & Registration Directorate; OR

2. A valid (within two years) IELTS Academic Test Report Form with an overall band of 5.0 with no individual band score (reading, writing, speaking, and listening) below 5.0; OR

3. Successful completion of Foundation Program requirements.

1. A minimum of 60% on the University Math Placement Test; OR

2. A valid SAT Report Form with minimum score of 480; OR

3. Successful completion of Foundation Program requirements.

1. Admission is competitive. Eligible applicants are ranked based on their overall final year (Grade 12 or equivalent) high school percentage, placement tests rankings, and admission priority category.

Program Educational Objectives:

Program Educational Objectives (PEOs) describe the knowledge, skills, and competencies a graduate can demonstrate within 2-3 years of graduation.

Within a few years of graduation from the Diploma in Marketing (Dip. Mktg) program, graduates will be able to:

PEO01. Demonstrate knowledge and competence in the specific occupation of digital marketing, and in general business administration

PEO02. Make use of communication and interpersonal skills to be effective team workers and to contribute to the development of the enterprise

PEO03. Demonstrate ethics in business and responsibility to their society and profession

PEO04. Show commitment to continuous professional development in digital marketing, and interest in obtaining further qualifications

Student Learning Outcomes:

Student Learning Outcomes (SLOs) describe the knowledge, skills, and competencies a graduate can demonstrate immediately upon graduation.

Upon successful completion of the Diploma in Marketing (Dip. Mktg) program, graduates will be prepared to:

SLO01. Apply digital marketing concepts and techniques in business environments

SLO02. Contrast digital tactics including; search engine optimization, social media, videos, email, blogging, websites, influencers etc. to assist in product promotion and sales

SLO03. Apply business principles including; budget reconciliation, pricing, law and economics

SLO04. Demonstrate marketing analytical knowledge to interpret major trends in sales and marketing

SLO05. Summarize ethical principles within the domain of digital marketing

To see the 2022-2023 Study Plan pages, please CLICK HERE!

2023-2024 Study Plan:

Course number

 course title REQUISITE CR HOURS/WEEK
PRE-Req co-req lec lab
Semester 1
MRKT1001 Principles of Marketing - - 3 2 3
COMM1010 English Communication I - - 3 3 0
MATH1070 Applied Mathematics - - 3 3 0
Effective & Experiential Learning Elective: Select 1 of 2
EFFL1001 Effective Learning - - 3 3 0
EFFL1002 Applied & Experiential Learning - - 3 3 0
Semester 1 Total 12 11 3
Semester 2
COMM1020 English Communication II COMM1010 - 3 3 0
MRKT2003 Fundamentals of Digital Marketing MRKT1001 - 3 2 3
ACCT1001 Financial Accounting - - 3 2 3
HRMG1001 Principles of Human Resource Management - - 3 2 3
Semester 2 Total 12 9 9
Semester 3
RSST3001 Research & Statistics - - 3 3 0
BKFT1001 Principles of Finance - - 3 2 3
Semester 3 Total 6 5 3
Year 1 Total 30 25 15

Course number

 course title REQUISITE HOURS/WEEK
    PRE-Req co-req cr lec lab
Semester 4
ECON2010 Business Economics - - 3 2 3
BUSG2010 Qatar Business Law - - 3 2 3
MRKT2002 Marketing Research RSST3001 - 3 2 3
MRKT3008 Digital Marketing Communications MRKT2003 - 3 2 3
MRKT3104 Consumer Behavior in the Digital Age MRKT1001 - 3 2 2
Semester 4 Total 15 10 14
Semester 5
MRKT3007 Professional Selling MRKT1001 - 3 2 2
MRKT3105 Marketing Content & Media Management MRKT1001 - 3 2 3
MRKT3009 Marketing Analytics & Data Mining MRKT2003 - 3 2 3
MRKT3011 Branding in the Digital Age MRKT2003 - 3 2 2
Semester 5 Total 12 8 10
Semester 6
BUSG2301 Work Placement Min 54 Credits - 9 360 Total HRs  
Semester 6 Total 9 0 0
Year 1 Total 36 18 24
Dip. Mktg Program Total 66 43 39

Graduate Future Pathways:

Graduates of the Diploma in Marketing (Dip. Mktg) may choose to continue their studies and complete the Bachelor of Digital Marketing (B.B.A. DMktg) degree program.

Career Opportunities:

The Diploma in Marketing (Dip. Mktg) is an applied program with learning outcomes closely linked to the labor market. A wide range of career opportunities in the field currently exist and include, but are not limited to, the following:

• Assistant Account Manager

• Advertising Assistant

• Assistant Product Manager

• Customer Service Representative

• Digital Content Coordinator

• Social Media Assistant

Program Contact:

Dr. Robert Gharios
Digital Marketing, Department Head Marketing
Email
robert.gharios@udst.edu.qa
Phone
974-4495-2415

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