Bachelor of Business Administration in Digital Marketing (B.B.A. DMktg)

2022-2023 Study Plan

Course number course title REQUISITE HOURS/WEEK
    PRE-Req co-req cr lec lab
Semester 1
COMM1010 English Communication I - - 3 3 0
MATH1070 Applied Mathematics - - 3 3 0
MRKT1001 Principles of Marketing - - 3 2 3
Effective & Experiential Learning Elective: Select 1 of 2
EFFL1001 Effective Learning - - 3 3 0
EFFL1002 Applied & Experiential Learning     3 3 0
Semester 1 Total 12 11 3
SEMESTER 2
ACCT1001 Financial Accounting - - 3 2 3
COMM1020 English Communication II COMM1010 - 3 3 0
HRMG1001 Principles of HRM - - 3 2 3
Mathematics & Natural Sciences Elective - - 3 3 0
Semester 2 Total   12 10 6
SEMESTER 3
BKFT1001 Principles of Finance - - 3 2 3
Mathematics & Natural Sciences Elective     3 3 0
Semester 3 Total 6 5 3
Year 1 Total 30 26 12
Course number course title REQUISITE HOURS/WEEK
    PRE-Req CO-REQ cr lec lab
Semester 4
ECON2010 Business Economics - - 3 2 3
MGMT2010 Organizational Behavior Min 30 Credits - 3 2 3
MISY2010 Management Information System - - 3 2 3
MRKT2003 Fundamentals of Digital Marketing MRKT1001 - 3 2 3
Semester 4 Total 12 8 12
SEMESTER 5
ACCT2001 Managerial Accounting ACCT1001 - 3 2 3
RSST3001 Research & Statistics   - 3 3 0
MRKT3104 Consumer Behavior in the Digital Age MRKT1001 - 3 2 2
Social Sciences, Humanities, & the Arts Elective: Select 1 of 8
BUSG2001 Introduction to Entrepreneurship - - 3 3 0
BUSG2002 Project Management - - 3 3 0
SSHA1001 Islamic & Arab Civilization - - 3 3 0
SSHA1002 Introduction to Sociology - - 3 3 0
SSHA1003 Introductory Psychology - - 3 3 0
SSHA1004 Ethical Reasoning - - 3 3 0
SSHA1005 Law & Society - - 3 3 0
SSHA1006 Introduction to the Arts - - 3 3 0
Semester 5 Total 12 10 5
SEMESTER 6
MRKT3006 Services Marketing MRKT1001 - 3 2 2
BUSG2010 Qatar Business Law - - 3 2 3
Semester 6 Total       6 4 5
Year 2 Total       30 22 22
COURSE NUMBER course title REQUISITE HOURS/WEEK
    PRE-Req CO-REQ CR LEC LAB
Semester 7
MGMT3035 Business Ethics Min 30 Credits - 3 3 0
MRKT2002 Marketing Research RSST3001 - 3 2 3
MRKT3008 Digital Marketing Communications MRKT2003 - 3 2 3
Global Awareness & Regional Challenges Elective: Select 1 of 4
GARC1001 Qatar History & Society - - 3 3 0
ECON1001 Global Economic Concepts - - 3 3 0
GARC2001 Human Development in Qatar - - 3 3 0
GARC2002 Globalization & Environment - - 3 3 0
Semester 7 Total 12 10 6
SEMESTER 8
MRKT3007 Professional Selling MRKT1001 - 3 2 2
MRKT3009 Marketing Analytics & Data Mining MRKT2003 - 3 2 3
MRKT3105 Marketing Content & Media Management MRKT1001 - 3 2 3
Social Sciences, Humanities, & the Arts Elective: Select 1 of 8
BUSG2001 Introduction to Entrepreneurship - - 3 3 0
BUSG2002 Project Management - - 3 3 0
SSHA1001 Islamic & Arab Civilization - - 3 3 0
SSHA1002 Introduction to Sociology - - 3 3 0
SSHA1003 Introductory Psychology - - 3 3 0
SSHA1004 Ethical Reasoning - - 3 3 0
SSHA1005 Law & Society - - 3 3 0
SSHA1006 Introduction to the Arts - - 3 3 0
Semester 8 Total 12 9 8
SEMESTER 9
MRKT3010 Digital Optimization MRKT2003   3 2 3
MRKT3011 Branding in the Digital Age MRKT2003   3 2 2
Semester 9 Total       6 4 5
Year 3 Total       30 23 19
Course number course title REQUISITE HOURS/WEEK
    PRE-Req co-req cr lec lab
Semester 10
BUSG4101 Practicum in Business Min 90 Credits - 3 1 6
MGMT4000 Strategic & Sustainable Management MGMT2010 - 3 3 0
MRKT4214 Digital Marketing Strategy MRKT2003 - 3 2 2
Global Awareness & Regional Challenges Elective: Select 1 of 4
GARC1001 Qatar History & Society - - 3 3 0
ECON1001 Global Economic Concepts - - 3 3 0
GARC2001 Human Development in Qatar - - 3 3 0
GARC2002 Globalization & Environment - - 3 3 0
Semester 10 Total 12 9 8
SEMESTER 11
BUSG4201 Capstone Project BUSG4101 - 3 1 6
MGMT4010 Leadership & Change Management  MGMT2010 - 3 3 0
MRKT4112 Advanced Topics in Digital Marketing MRKT2003 - 3 2 2
MRKT4213 Sales Management MRKT3007 MRKT2003 - 3 2 2
Semester 11 Total 12 8 10
SEMESTER 12
BUSG4301 Work Placement BUSG4201 - 9 360 Total HRs
Semester 12 Total       9 0 0
Year 4 Total       33 17 18
B.B.A. DMktg Program Total: 123 88 71