2025-2026 Study Plan:
| Course number | course title | REQUISITE | HOURS/WEEK | |||
|---|---|---|---|---|---|---|
| PRE-Req | co-req | cr | lec | lab | ||
| Semester 1 | ||||||
| COMM1010 | English Communication I | - | - | 3 | 3 | 0 |
| MATH1070 | Applied Mathematics | - | - | 3 | 3 | 1 |
| MRKT1001 | Principles of Marketing | - | - | 3 | 2 | 3 |
| EFFL1003 | Experiential Learning & Entrepreneurship | - | - | 3 | 3 | 0 |
| Semester 1 Total | 12 | 11 | 4 | |||
| SEMESTER 2 | ||||||
| ACCT1001 | Financial Accounting | - | - | 3 | 2 | 3 |
| COMM1020 | English Communication II | COMM1010 | - | 3 | 3 | 0 |
| HRMG1001 | Principles of Human Resource Management | - | - | 3 | 2 | 3 |
| Semester 2 Total | 9 | 7 | 6 | |||
| SEMESTER 3 | ||||||
| BKFT1001 | Principles of Finance | ACCT1001 | - | 3 | 2 | 3 |
| Semester 3 Total | 3 | 2 | 3 | |||
| Year 1 Total | 24 | 20 | 13 | |||
| Course number | course title | REQUISITE | HOURS/WEEK | |||
|---|---|---|---|---|---|---|
| PRE-Req | CO-REQ | cr | lec | lab | ||
| Semester 4 | ||||||
| ECON2010 | Business Economics | - | - | 3 | 2 | 3 |
| MGMT2010 | Organizational Behavior | Min 30 Credits | - | 3 | 2 | 3 |
| MISY2010 | Management Information Systems | - | - | 3 | 3 | 0 |
| MRKT2003 | Fundamentals of Digital Marketing | MRKT1001 | - | 3 | 2 | 3 |
| Semester 4 Total | 12 | 9 | 9 | |||
| SEMESTER 5 | ||||||
| ACCT2001 | Managerial Accounting | ACCT1001 | - | 3 | 2 | 3 |
| RSST3001 | Research & Statistics | COMM1020 | - | 3 | 3 | 0 |
| MRKT3104 | Consumer Behavior in the Digital Age | MRKT1001 | - | 3 | 2 | 2 |
| Semester 5 Total | 9 | 7 | 5 | |||
| SEMESTER 6 | ||||||
| MRKT3006 | Services Marketing | MRKT1001 | - | 3 | 2 | 2 |
| BUSG2010 | Qatar Business Law | Min 24 Credits | - | 3 | 2 | 3 |
| Semester 6 Total | 6 | 4 | 5 | |||
| Year 2 Total | 27 | 20 | 19 | |||
| COURSE NUMBER | course title | REQUISITE | HOURS/WEEK | |||
|---|---|---|---|---|---|---|
| PRE-Req | CO-REQ | CR | LEC | LAB | ||
| Semester 7 | ||||||
| MGMT3035 | Business Ethics | Min 30 Credits | - | 3 | 3 | 0 |
| MRKT2002 | Marketing Research | RSST3001 | - | 3 | 2 | 3 |
| MRKT3008 | Digital Marketing Communications | MRKT2003 | - | 3 | 2 | 3 |
| Semester 7 Total | 9 | 7 | 6 | |||
| SEMESTER 8 | ||||||
| MRKT3007 | Professional Selling | MRKT2003 | - | 3 | 2 | 2 |
| MRKT3009 | Marketing Analytics & Data Mining | MRKT2003 | - | 3 | 2 | 3 |
| MRKT3105 | Marketing Content & Media Management | MRKT1001 | - | 3 | 2 | 3 |
| Semester 8 Total | 9 | 6 | 8 | |||
| SEMESTER 9 | ||||||
| MRKT3010 | Digital Optimization | MRKT2003 | - | 3 | 2 | 3 |
| MRKT3011 | Branding in the Digital Age | MRKT2003 | - | 3 | 2 | 2 |
| Semester 9 Total | 6 | 4 | 5 | |||
| Year 3 Total | 24 | 17 | 19 | |||
| Course number | course title | REQUISITE | HOURS/WEEK | |||
|---|---|---|---|---|---|---|
| PRE-Req | co-req | cr | lec | lab | ||
| Semester 10 | ||||||
| BUSG4101 | Capstone Project I | Min 80 Credits | - | 3 | 1 | 6 |
| MGMT4000 | Strategic & Sustainable Management | MGMT2010 & Min 60 Credits | - | 3 | 3 | 0 |
| MRKT4214 | Digital Marketing Strategy | MRKT2003 | - | 3 | 2 | 2 |
| Elective - Global Awareness & Regional Challenges: select 1 of 4 | ||||||
| ECON1001 | Global Economic Concepts | - | - | 3 | 3 | 0 |
| GARC1001 | Qatar History & Society | - | - | 3 | 3 | 0 |
| GARC2001 | Human Development in Qatar | COMM1020 | - | 3 | 3 | 0 |
| GARC2002 | Globalization & Environment | - | - | 3 | 3 | 0 |
| Semester 10 Total | 12 | 9 | 8 | |||
| SEMESTER 11 | ||||||
| BUSG4201 | Capstone Project II | BUSG4101 | - | 3 | 0 | 9 |
| MGMT4010 | Leadership & Change Management | MGMT2010 | - | 3 | 3 | 0 |
| MRKT4112 | Advanced Topics in Digital Marketing | MRKT2002 & MRKT2003 | - | 3 | 2 | 2 |
| MRKT4213 | Sales Management | MRKT2003 & MRKT3007 & MGMT4000 | - | 3 | 2 | 2 |
| Semester 11 Total | 12 | 7 | 13 | |||
| SEMESTER 12 | ||||||
| BUSG4301 | Work Placement | BUSG4201 ; CGPA>2.0 | This course is the only course that the student may enroll for in a particular term. | 9 | 0 | 40 |
| Semester 12 Total | 9 | 0 | 40 | |||
| Year 4 Total | 33 | 16 | 61 | |||
| Program Total: | 108 | 73 | 112 | |||