Diploma in Marketing (Dip. Mktg) | UDST

2025-2026 Study Plan:

Year 1
Year 2

Course number	course title	REQUISITE		CR	HOURS/WEEK
Course number	course title	PRE-Req	co-req	CR	lec	lab

Semester 1
MRKT1001	Principles of Marketing	-	-	3	2	3
COMM1010	English Communication I	-	-	3	3	0
MATH1070	Applied Mathematics	-	-	3	3	1
Effective & Experiential Learning Elective: Select 1 of 2
EFFL1001	Effective Learning	-	-	3	3	0
EFFL1002	Applied & Experiential Learning	-	-	3	3	0
EFFL1003	Experiential Learning & Entrepreneurship	-	-	3	3	0
Semester 1 Total				12	11	4

Semester 2
COMM1020	English Communication II	COMM1010	-	3	3	0
MRKT2003	Fundamentals of Digital Marketing	MRKT1001	-	3	2	3
ACCT1001	Financial Accounting	-	-	3	2	3
HRMG1001	Principles of Human Resource Management	-	-	3	2	3
Semester 2 Total				12	9	9

Semester 3
RSST3001	Research & Statistics	COMM1020	-	3	3	0
BKFT1001	Principles of Finance	ACCT1001	-	3	2	3
Semester 3 Total				6	5	3
Year 1 Total				30	25	16

Course number	course title	REQUISITE		HOURS/WEEK
		PRE-Req	co-req	cr	lec	lab

Semester 4
ECON2010	Business Economics	-	-	3	2	3
BUSG2010	Qatar Business Law	-	-	3	2	3
MRKT2002	Marketing Research	RSST3001	-	3	2	3
MRKT3008	Digital Marketing Communications	MRKT2003	-	3	2	3
MRKT3104	Consumer Behavior in the Digital Age	MRKT1001	-	3	2	2
Semester 4 Total				15	10	14

Semester 5
MRKT3007	Professional Selling	MRKT1001	-	3	2	2
MRKT3105	Marketing Content & Media Management	MRKT1001	-	3	2	3
MRKT3009	Marketing Analytics & Data Mining	MRKT2003	-	3	2	3
MRKT3011	Branding in the Digital Age	MRKT2003	-	3	2	2
Semester 5 Total				12	8	10

Semester 6
BUSG2301	Work Placement	Min 54 Credits CGPA>2.0	-	9	0	40
Semester 6 Total				9	0	40
Year 1 Total				36	18	64
Dip. Mktg Program Total				66	43	80