Bachelor of Business Administration in Digital Marketing (B.B.A. DMktg) - 2022-2023 Study Plan

2022-2023 Study Plan

Course numberCourse titleREQUISITEHOURS/WEEK
PRE-Reqco-reqcrleclab
Semester 1
COMM1010English Communication I--330
MATH1070Applied Mathematics--330
MRKT1001Principles of Marketing--323
Effective & Experiential Learning Elective: Select 1 of 2
EFFL1001Effective Learning--330
EFFL1002Applied & Experiential Learning  330
Semester 1 Total12113
SEMESTER 2
ACCT1001Financial Accounting--323
COMM1020English Communication IICOMM1010-330
HRMG1001Principles of HRM--323
Mathematics & Natural Sciences Elective--330
Semester 2 Total 12106
SEMESTER 3
BKFT1001Principles of Finance--323
Mathematics & Natural Sciences Elective  330
Semester 3 Total653
Year 1 Total302612
Course numbercourse titleREQUISITEHOURS/WEEK
PRE-ReqCO-REQcrleclab
Semester 4
ECON2010Business Economics--323
MGMT2010Organizational BehaviorMin 30 Credits-323
MISY2010Management Information System--323
MRKT2003Fundamentals of Digital MarketingMRKT1001-323
Semester 4 Total12812
SEMESTER 5
ACCT2001Managerial AccountingACCT1001-323
RSST3001Research & Statistics -330
MRKT3104Consumer Behavior in the Digital AgeMRKT1001-322
Social Sciences, Humanities, & the Arts Elective: Select 1 of 8
BUSG2001Introduction to Entrepreneurship--330
BUSG2002Project Management--330
SSHA1001Islamic & Arab Civilization--330
SSHA1002Introduction to Sociology--330
SSHA1003Introductory Psychology--330
SSHA1004Ethical Reasoning--330
SSHA1005Law & Society--330
SSHA1006Introduction to the Arts--330
Semester 5 Total12105
SEMESTER 6
MRKT3006Services MarketingMRKT1001-322
BUSG2010Qatar Business Law--323
Semester 6 Total   645
Year 2 Total   302222
COURSE NUMBERCOURSE TITLEREQUISITEHOURS/WEEK
PRE-ReqCO-REQCRLECLAB
Semester 7
MGMT3035Business EthicsMin 30 Credits-330
MRKT2002Marketing ResearchRSST3001-323
MRKT3008Digital Marketing CommunicationsMRKT2003-323
Global Awareness & Regional Challenges Elective: Select 1 of 4
GARC1001Qatar History & Society--330
ECON1001Global Economic Concepts--330
GARC2001Human Development in Qatar--330
GARC2002Globalization & Environment--330
Semester 7 Total12106
SEMESTER 8
MRKT3007Professional SellingMRKT1001-322
MRKT3009Marketing Analytics & Data MiningMRKT2003-323
MRKT3105Marketing Content & Media ManagementMRKT1001-323
Social Sciences, Humanities, & the Arts Elective: Select 1 of 8
BUSG2001Introduction to Entrepreneurship--330
BUSG2002Project Management--330
SSHA1001Islamic & Arab Civilization--330
SSHA1002Introduction to Sociology--330
SSHA1003Introductory Psychology--330
SSHA1004Ethical Reasoning--330
SSHA1005Law & Society--330
SSHA1006Introduction to the Arts--330
Semester 8 Total1298
SEMESTER 9
MRKT3010Digital OptimizationMRKT2003 323
MRKT3011Branding in the Digital AgeMRKT2003 322
Semester 9 Total   645
Year 3 Total   302319
Course numberCourse titleREQUISITEHOURS/WEEK
PRE-Reqco-reqcrleclab
Semester 10
BUSG4101Practicum in BusinessMin 90 Credits-316
MGMT4000Strategic & Sustainable ManagementMGMT2010-330
MRKT4214Digital Marketing StrategyMRKT2003-322
Global Awareness & Regional Challenges Elective: Select 1 of 4
GARC1001Qatar History & Society--330
ECON1001Global Economic Concepts--330
GARC2001Human Development in Qatar--330
GARC2002Globalization & Environment--330
Semester 10 Total1298
SEMESTER 11
BUSG4201Capstone ProjectBUSG4101-316
MGMT4010Leadership & Change Management MGMT2010-330
MRKT4112Advanced Topics in Digital MarketingMRKT2003-322
MRKT4213Sales ManagementMRKT3007 MRKT2003-322
Semester 11 Total12810
SEMESTER 12
BUSG4301Work PlacementBUSG4201-9360 Total HRs
Semester 12 Total   900
Year 4 Total   331718
B.B.A. DMktg Program Total:1238871