The Master of Science in Digital Marketing and Entrepreneurship (M.Sc. DME) is a cutting-edge program designed to equip students with the skills and knowledge needed to thrive in today’s digital business landscape. The innovative program offers a comprehensive curriculum focused on applied education in key areas such as digital media, entrepreneurial marketing, e-commerce, strategic brand management, and technological-driven decision making.
Through a blend of theoretical insights and practical experiences, students will gain a deep understanding of the latest trends, strategies, and technologies shaping the digital marketing and entrepreneurship domains. Students will learn how to leverage digital channels effectively to reach target audiences, create compelling marketing campaigns, and drive business growth in the digital age.
The program places a strong emphasis on hands-on learning, with opportunities for students to work on real-world projects, collaborate with industry partners, and develop practical skills that are directly applicable to their future careers. Whether aspiring entrepreneurs or marketing professionals, graduates of this program will emerge as dynamic and innovative leaders prepared to navigate and success in today’s fast-paced and constantly evolving digital business environment.
Program Duration:
Admission Requirements:
2. Undergraduate degree in a related field of study from an accredited higher education institution with a minimum GPA of 3.0 on a 4.0 scale.
2. A valid (within two years) IELTS Academic Test Report Form with an overall band of 6.0 with no individual band score (reading, writing, speaking, and listening) below 6.0; OR
3. A valid (within two years) TOEFL iBT score of 72 and minimum scores of 17 in listening, 18 in reading, 20 in speaking, and 17 in writing.
2. Employment certificate from current employer with minimum experience of 2 years full-time employment; OR
3. Applicants who have not completed an approved Business Studies Undergraduate Program may be considered for entry, and these applicants may be required to take and pass one or more Undergraduate courses to prepare them for success in this Master’s Program.
To see the 2024-2025 Study Plan pages, please CLICK HERE!
2025-2026 Study Plan:
| COURSE NUMBER |
COURSE TITLE | REQUISITE | HOURS/WEEK | |||
|---|---|---|---|---|---|---|
| Pre-req | CO-req | CR | LEC | LAB | ||
| SEMESTER 1 | ||||||
| DMET5010 | Contemporary Issues in Digital Marketing | - | - | 3 | 3 | 0 |
| BUSG5010 | Advanced Business Research Methods | - | - | 3 | 3 | 0 |
| DMET5020 | Marketing Management & Digital Strategies | - | - | 3 | 3 | 0 |
| Semester 1 Total: | 9 | 9 | 0 | |||
| SEMESTER 2 | ||||||
| BUSG5020 | Decision Making & Negotiation | - | - | 3 | 3 | 0 |
| DMET5030 | Digital Media & Viral Marketing | DMET5020 | - | 3 | 3 | 0 |
| DMET6091 | Entrepreneurial Marketing | - | - | 3 | 3 | 0 |
| Semester 2 Total: | 9 | 9 | 0 | |||
| Year 1 Total: | 18 | 18 | 0 | |||
| COURSE NUMBER |
COURSE TITLE | REQUISITE | HOURS/WEEK | |||
|---|---|---|---|---|---|---|
| Pre-req | CO-req | CR | LEC | LAB | ||
| SEMESTER 3 | ||||||
| DMET6010 | E-Commerce & Entrepreneurship | DMET5030 | - | 3 | 3 | 0 |
| DMET6020 | Business Models in the Digital Age | DMET5030 | - | 3 | 3 | 0 |
| DMET6099 | Digital Marketing & Entrepreneurship Thesis | BUSG5010 & Min 12 credits | - | 6 | 0 | 0 |
| DMET6092 | Strategic Brand Management | - | - | 3 | 3 | 0 |
| Semester 3 Total: | 15 | 9 | 0 | |||
| SEMESTER 4 | ||||||
| DMET6099 | Digital Marketing & Entrepreneurship Thesis | BUSG5010 & Min 12 credits | - | 6 | 0 | 0 |
| DMET6093 | Technology-Driven Decision-Making | DMET6020 | - | 3 | 3 | 0 |
| Semester 4 Total: | 9 | 3 | 0 | |||
| Year 2 Total: | 24 | 12 | 0 | |||
| Program Total | 42 | 30 | 0 | |||
Graduate Future Pathways:
Graduates of the Master of Science in Digital Marketing and Entrepreneurship (M.Sc. DME) program may choose to continue their studies and pursue a Doctorate degree in their area of specialization.
Graduate Career Opportunities:
The Master of Science in Digital Marketing and Entrepreneurship (M.Sc. DME) is an applied two year program with learning outcomes closely linked to the labor market. A wide range of career opportunities in the field currently exist and include, but are not limited to, the following:
- Chief Marketing Officer (CMO)
- Consultant
- Content Marketing Manager
- Digital Marketing Assistant
- Digital Marketing Manager
- Digital Marketing Specialist
- Director of Marketing
- Entrepreneur
- Marketing Coordinator
- Social Media Manager
- Start-up Founder
Program Contact:
