2024-2025 Study Plan:
| Course number | course title | REQUISITE | HOURS/WEEK | |||||
|---|---|---|---|---|---|---|---|---|
| PRE-Req | co-req | cr | lec | lab | ||||
| Semester 1 | ||||||||
| BUSG5010 | Advanced Business Research Methods | - | - | 3 | 3 | 0 | ||
| DMET5010 |
Contemporary Issues in Digital Marketing |
- | - | 3 | 3 | 0 | ||
| DMET5020 | Marketing Management & Digital Strategies | - | - | 3 | 3 | 0 | ||
| Semester 1 Total | 9 | 9 | 0 | |||||
| SEMESTER 2 | ||||||||
| BUSG5020 | Decision Making & Negotiation |
- |
- | 3 | 3 | 0 | ||
| DMET5030 | Digital Media & Viral Marketing | DMET5020 | - | 3 | 3 | 0 | ||
| DMET6091 | Entrepreneurial Marketing | - | - | 3 | 3 | 0 | ||
| Semester 2 Total | 9 | 9 | 0 | |||||
| Year 1 Total | 18 | 18 | 0 | |||||
| Course number | course title | REQUISITE | HOURS/WEEK | |||
|---|---|---|---|---|---|---|
| PRE-Req | co-req | cr | lec | lab | ||
| Semester 3 | ||||||
| DMET6010 | E-Commerce & Entrepreneurship | DMET5030 | - | 3 | 3 | 0 |
| DMET6020 | Business Models in the Digital Age | DMET5030 | - | 3 | 3 | 0 |
| DMET6092 | Strategic Brand Management | - | - | 3 | 3 | 0 |
|
DMET6099 |
Digital Marketing & Entrepreneurship Thesis | BUSG5010 & Min 12 Credits | - | Credits will not be counted in this semester. Course will be assessed in the final semester. | ||
| Semester 3 Total | 9 | 9 | 0 | |||
| SEMESTER 4 | ||||||
| DMET6093 | Technology-driven Decision Making | DMET6020 | - | 3 | 3 | 0 |
| DMET6099 | Digital Marketing & Entrepreneurship Thesis | BUSG5010 & Min 12 Credits | 3 | 6 | 0 | 18 |
| Semester 4 Total: | 9 | 3 | 18 | |||
| Year 2 Total: | 18 | 12 | 18 | |||
| M.Sc. DME Program Total: | 36 | 30 | 18 | |||