2025-2026 Study Plan:
| Course number | course title | REQUISITE | HOURS/WEEK | ||||
|---|---|---|---|---|---|---|---|
| PRE-Req | co-req | cr | lec | lab | |||
| Semester 1 | |||||||
| BUSG5010 | Advanced Business Research Methods | - | - | 3 | 3 | 0 | |
| DMET5010 | Contemporary Issues in Digital Marketing | - | - | 3 | 3 | 0 | |
| DMET5020 | Marketing Management & Digital Strategies | - | - | 3 | 3 | 0 | |
| Semester 1 Total | 9 | 9 | 0 | ||||
| SEMESTER 2 | |||||||
| BUSG5020 | Decision Making & Negotiation | - | - | 3 | 3 | 0 | |
| DMET5030 | Digital Media & Viral Marketing | DMET5020 | - | 3 | 3 | 0 | |
| DMET6091 | Entrepreneurial Marketing | - | - | 3 | 3 | 0 | |
| Semester 2 Total | 9 | 9 | 0 | ||||
| SEMESTER 3 | |||||||
| DMET6020 | Business Models in the Digital Age | DMET5030 | - | 3 | 3 | 0 | |
| DMET6010 | E-Commerce & Entrepreneurship | DMET5030 | - | 3 | 3 | 0 | |
| Semester 3 Total | 6 | 6 | 0 | ||||
| Year 1 Total | 24 | 24 | 0 | ||||
| Course number | course title | REQUISITE | HOURS/WEEK | |||
|---|---|---|---|---|---|---|
| PRE-Req | co-req | cr | lec | lab | ||
| Semester 4 | ||||||
| DMET6092 | Strategic Brand Management | - | - | 3 | 3 | 0 |
| DMET6093 | Technology-Driven Decision-Making | DMET6020 | - | 3 | 3 | 0 |
| DMET6099 | Digital Marketing & Entrepreneurship Research Project | BUSG5010 & Min 12 credits | - | 6 | 0 | 18 |
| Semester 4 Total: | 12 | 6 | 18 | |||
| SEMESTER 5 | ||||||
| DMET6099 | Digital Marketing & Entrepreneurship Research Project | BUSG5010 & Min 12 credits | - | 6 | 0 | 18 |
| Semester 5 Total: | 6 | 0 | 18 | |||
| Year 2 Total: | 18 | 12 | 18 | |||
| Program Total | 42 | 30 | 36 | |||