School of Business Management and Information Technology
Program Description:

The Bachelor of Business Administration in Digital Marketing (B.B.A. DMktg) is a four year program which prepares graduates for a professional career in digital marketing (DMktg). In this program students develop a comprehensive understanding of DMktg concepts in areas such as: advertising persuasion, consumer behavior, user experience design, analytics, SEO and integrated media strategies. Through experiential learning, students work in multi-disciplined teams in courses such as analyzing business cases, and strategic management. The program includes a practical on-the-job DM work placement, which allows students to gain dynamic in-field work experience. In the final year of the program, students demonstrate the breadth and depth of their skills and knowledge through an applied DMktg capstone project.

Program Duration:

Four years

Admission Requirements:

1. High school graduation certificate or equivalent approved by the Ministry of Education and Higher Education with a minimum average of 60%; OR

2. Two-year Marketing Diploma from CNA-Q, or equivalent; OR

3. One-year Advanced Marketing Diploma from CNA-Q, or equivalent.

1. The required score on the University English Placement Test or a passing score from another approved inter-nationally recognized English language test, as validated by the Admissions & Registration Directorate; OR

2. A valid (within two years) IELTS Academic Test Report Form with an overall band of 5.0 with no individual band score (reading, writing, speaking, and listening) below 5.0; OR

3. Successful completion of Foundation Program requirements.

1. A minimum of 60% on the University Math Placement Test; OR

2. A valid SAT Report Form with minimum score of 480; OR

3. Successful completion of Foundation Program requirements.

1. Admission is competitive. Eligible applicants are ranked based on their overall final year (Grade 12 or equivalent) high school percentage, placement tests rankings, and admission priority category.

To see the 2022-2023 Study Plan pages, please CLICK HERE!

2023-2024 Study Plan:

Course number course title REQUISITE HOURS/WEEK
    PRE-Req co-req cr lec lab
Semester 1
COMM1010 English Communication I - - 3 3 0
MATH1070 Applied Mathematics - - 3 3 0
MRKT1001 Principles of Marketing - - 3 2 3
Effective & Experiential Learning Elective: Select 1 of 2
EFFL1001 Effective Learning - - 3 3 0
EFFL1002 Applied & Experiential Learning     3 3 0
Semester 1 Total 12 11 3
SEMESTER 2
ACCT1001 Financial Accounting - - 3 2 3
COMM1020 English Communication II COMM1010 - 3 3 0
HRMG1001 Principles of HRM - - 3 2 3
Mathematics & Natural Sciences Elective - - 3 3 0
Semester 2 Total   12 10 6
SEMESTER 3
BKFT1001 Principles of Finance - - 3 2 3
Mathematics & Natural Sciences Elective     3 3 0
Semester 3 Total 6 5 3
Year 1 Total 30 26 12
Course number course title REQUISITE HOURS/WEEK
    PRE-Req CO-REQ cr lec lab
Semester 4
ECON2010 Business Economics - - 3 2 3
MGMT2010 Organizational Behavior Min 30 Credits - 3 2 3
MISY2010 Management Information Systems - - 3 3 0
MRKT2003 Fundamentals of Digital Marketing MRKT1001 - 3 2 3
Semester 4 Total 12 9 9
SEMESTER 5
ACCT2001 Managerial Accounting ACCT1001 - 3 2 3
RSST3001 Research & Statistics   - 3 3 0
MRKT3104 Consumer Behavior in the Digital Age MRKT1001 - 3 2 2
Social Sciences, Humanities, & the Arts Elective: Select 1 of 8
BUSG2001 Introduction to Entrepreneurship - - 3 2 2
BUSG2002 Project Management - - 3 2 2
SSHA1001 Islamic & Arab Civilization - - 3 3 0
SSHA1002 Introduction to Sociology - - 3 3 0
SSHA1003 Introductory Psychology - - 3 3 0
SSHA1004 Ethical Reasoning - - 3 3 0
SSHA1005 Law & Society - - 3 3 0
SSHA1006 Introduction to the Arts - - 3 3 0
Semester 5 Total 12 9 5
SEMESTER 6
MRKT3006 Services Marketing MRKT1001 - 3 2 2
BUSG2010 Qatar Business Law - - 3 2 3
Semester 6 Total       6 4 5
Year 2 Total       30 22 19
COURSE NUMBER course title REQUISITE HOURS/WEEK
    PRE-Req CO-REQ CR LEC LAB
Semester 7
MGMT3035 Business Ethics Min 30 Credits - 3 3 0
MRKT2002 Marketing Research RSST3001 - 3 2 3
MRKT3008 Digital Marketing Communications MRKT2003 - 3 2 3
Global Awareness & Regional Challenges Elective: Select 1 of 4
GARC1001 Qatar History & Society - - 3 3 0
ECON1001 Global Economic Concepts - - 3 3 0
GARC2001 Human Development in Qatar - - 3 3 0
GARC2002 Globalization & Environment - - 3 3 0
Semester 7 Total 12 10 6
SEMESTER 8
MRKT3007 Professional Selling MRKT1001 - 3 2 2
MRKT3009 Marketing Analytics & Data Mining MRKT2003 - 3 2 3
MRKT3105 Marketing Content & Media Management MRKT1001 - 3 2 3
Social Sciences, Humanities, & the Arts Elective: Select 1 of 8
BUSG2001 Introduction to Entrepreneurship - - 3 2 2
BUSG2002 Project Management - - 3 2 2
SSHA1001 Islamic & Arab Civilization - - 3 3 0
SSHA1002 Introduction to Sociology - - 3 3 0
SSHA1003 Introductory Psychology - - 3 3 0
SSHA1004 Ethical Reasoning - - 3 3 0
SSHA1005 Law & Society - - 3 3 0
SSHA1006 Introduction to the Arts - - 3 3 0
Semester 8 Total 12 8 8
SEMESTER 9
MRKT3010 Digital Optimization MRKT2003   3 2 3
MRKT3011 Branding in the Digital Age MRKT2003   3 2 2
Semester 9 Total       6 4 5
Year 3 Total       30 22 19
Course number course title REQUISITE HOURS/WEEK
    PRE-Req co-req cr lec lab
Semester 10
BUSG4101 Practicum in Business Min 90 Credits - 3 1 6
MGMT4000 Strategic & Sustainable Management MGMT2010 - 3 3 0
MRKT4214 Digital Marketing Strategy MRKT2003 - 3 2 2
Global Awareness & Regional Challenges Elective: Select 1 of 4
GARC1001 Qatar History & Society - - 3 3 0
ECON1001 Global Economic Concepts - - 3 3 0
GARC2001 Human Development in Qatar - - 3 3 0
GARC2002 Globalization & Environment - - 3 3 0
Semester 10 Total 12 9 8
SEMESTER 11
BUSG4201 Capstone Project BUSG4101 - 3 1 6
MGMT4010 Leadership & Change Management  MGMT2010 - 3 3 0
MRKT4112 Advanced Topics in Digital Marketing MRKT2003 - 3 2 2
MRKT4213 Sales Management MRKT3007 MRKT2003 - 3 2 2
Semester 11 Total 12 8 10
SEMESTER 12
BUSG4301 Work Placement BUSG4201 - 9 360 Total HRs
Semester 12 Total       9 0 0
Year 4 Total       33 17 18
B.B.A. DMktg Program Total: 123 87 68

Graduate Future Pathways:

Graduates of the Bachelor of Business Administration in Digital Marketing (B.B.A. DMktg) may choose to continue their studies and complete the Master of Science in Human Resource Management (M.Sc. HRM) degree program or pursue further specializations in their field.

Career Opportunities:

The Bachelor of Business Administration in Digital Marketing (B.B.A. DMktg) is an applied program with learning outcomes closely linked to the labor market. A wide range of career opportunities in the field currently exist and include, but are not limited to, the following:

• Content Coordinator

• Search Engine Optimization (SEO) Specialist

• Social Media Coordinator

• Digital Marketing Assistant

• Junior Marketing Associate

Program Contact:

Dr. Robert Gharios
Department Head, Marketing

Become a Student.

Take the next steps in getting your professional training at UDST