Program Description

The Bachelor of Business Administration in Digital Marketing (B.B.A. DMktg) is a four year program which prepares graduates for a professional career in digital marketing (DMktg). In this program students develop a comprehensive understanding of DMktg concepts in areas such as: advertising persuasion, consumer behavior, user experience design, analytics, SEO and integrated media strategies. Through experiential learning, students work in multi-disciplined teams in courses such as analyzing business cases, and strategic management. The program includes a practical on-the-job DM work placement, which allows students to gain dynamic in-field work experience. In the final year of the program, students demonstrate the breadth and depth of their skills and knowledge through an applied DMktg capstone project.

Program Duration:

4 years

Admission Requirements:

1. High school graduation certificate or equivalent approved by the Ministry of Education and Higher Education with a minimum average of 60%; OR

2. Two-year Marketing Diploma or equivalent approved by the Ministry of Education and Higher Education.
1. The required score on the University English Placement Test or a passing score from another approved internationally recognized English language test, as validated by the Admissions & Registration Department; OR

2. A valid (within two years) IELTS Academic Test Report Form with an overall band of 5.0 with no individual band score (reading, writing, speaking, and listening) below 5.0; OR

3. Successful completion of Foundation Program requirements.
1. A minimum of 60% on the University Math Placement Test; OR

2. A valid SAT Report Form with minimum score of 480; OR

3. Successful completion of Foundation Program requirements.
1. Admission is competitive. Eligible applicants are ranked based on their overall final year (Grade 12 or equivalent) high school percentage, placement tests rankings, and admission priority category.

To see the 2022-2023 Study Plan pages, please CLICK HERE!

 

To see the 2023-2024 Study Plan pages, please CLICK HERE!

 

To see the 2024-2025 Study Plan pages, please CLICK HERE!

2025-2026 Study Plan:

COURSE
NUMBER
COURSE TITLE REQUISITE HOURS/WEEK
Pre-req CO-req CR LEC LAB
SEMESTER 1
COMM1010 English Communication I - - 3 3 0
MATH1070 Applied Mathematics - - 3 3 1
MRKT1001 Principles of Marketing - - 3 2 3
Elective - Effective & Experiential Learning: select 1 of 3
EFFL1001 Effective Learning - - 3 3 0
EFFL1002 Applied & Experiential Learning - - 3 3 0
EFFL1003 Experiential Learning & Entrepreneurship - - 3 3 0
Semester 1 Total: 12 11 4
SEMESTER 2
ACCT1001 Financial Accounting - - 3 2 3
COMM1020 English Communication II COMM1010 - 3 3 0
HRMG1001 Principles of Human Resource Management - - 3 2 3
Elective - Mathematics & Natural Sciences: select 1 of 20
BIOL1001 Inquiry-Based Biology - - 3 3 0
BIOL1002 Introduction to Botany - - 3 3 0
BIOL1003 Introduction to Ecology - - 3 3 0
BIOL1030 Biochemistry & Microbiology - - 3 3 0
BIOL1031 Biochemistry & Microbiology (Lab) - - 1 0 3
BIOL1110 Anatomy & Physiology I - - 4 3 3
BIOL1210 Anatomy & Physiology II BIOL1110 & BIOL1111 - 4 3 3
BIOL2010 Microbiology BIOL2011 - 3 3 0
BIOL2011 Microbiology (Lab) - - 1 0 3
CHEM1010 General Chemistry I - - 3 3 0
CHEM1011 General Chemistry I (Lab) - - 1 0 3
CHEM1020 General Chemistry II CHEM1010 & CHEM1011 CHEM1021 3 3 0
CHEM1021 General Chemistry II (Lab) CHEM1010 & CHEM1011 CHEM1020 1 0 3
CHEM1030 Health Sciences Chemistry - CHEM1031 3 3 0
CHEM1031 Health Sciences Chemistry (Lab) - CHEM1030 1 0 3
CHEM1040 Applied Science - CHEM1041 3 3 0
CHEM1041 Applied Science (Lab) - CHEM1040 1 0 3
CHEM3010 Petrochemistry CHEM1020 CHEM3011 2 2 0
CHEM3011 Petrochemistry (Lab) CHEM1021 CHEM3010 1 0 3
COMP1401 Introduction to Computers & Information Systems - - 3 2 3
Semester 2 Total: 12 9 9
SEMESTER 3
BKFT1001 Principles of Finance ACCT1001 - 3 2 3
Elective - Mathematics & Natural Sciences: select 1 of 36
BIOL1001 Inquiry-Based Biology - - 3 3 0
BIOL1002 Introduction to Botany - - 3 3 0
BIOL1003 Introduction to Ecology - - 3 3 0
BIOL1030 Biochemistry & Microbiology - - 3 3 0
BIOL1031 Biochemistry & Microbiology (Lab) - - 1 0 3
BIOL1110 Anatomy & Physiology I - - 4 3 3
BIOL1210 Anatomy & Physiology II BIOL1110 & BIOL1111 - 4 3 3
BIOL2010 Microbiology BIOL2011 - 3 3 0
BIOL2011 Microbiology (Lab) - - 1 0 3
CHEM1010 General Chemistry I - - 3 3 0
CHEM1011 General Chemistry I (Lab) - - 1 0 3
CHEM1020 General Chemistry II CHEM1010 & CHEM1011 CHEM1021 3 3 0
CHEM1021 General Chemistry II (Lab) CHEM1010 & CHEM1011 CHEM1020 1 0 3
CHEM1030 Health Sciences Chemistry - CHEM1031 3 3 0
CHEM1031 Health Sciences Chemistry (Lab) - CHEM1030 1 0 3
CHEM1040 Applied Science - CHEM1041 3 3 0
CHEM1041 Applied Science (Lab) - CHEM1040 1 0 3
CHEM3010 Petrochemistry CHEM1020 CHEM3011 2 2 0
CHEM3011 Petrochemistry (Lab) CHEM1021 CHEM3010 1 0 3
COMP1401 Introduction to Computers & Information Systems - - 3 2 3
INFT2102 Mathematics for IT INFS1101 - 3 2 3
MATH1010 Algebra & Trigonometry MA1029 OR AMPII Score of 60% - 3 3 1
MATH1020 Pre-Calculus MATH1010 OR AMPII Score of 75% - 3 3 0
MATH1030 Calculus I MATH1020 OR AMPII Score of 85% - 3 3 0
MATH1040 Statistics - - 3 3 1
MATH1050 Linear Algebra - - 3 3 1
MATH1060 Numerical Problem Solving - - 3 3 1
MATH1070 Applied Mathematics - - 3 3 1
MATH2002 Quantitative Designs & Statistics - - 3 3 1
MATH2010 Calculus II MATH1030 - 3 3 0
PHYS1020 General Physics - PHYS1021 3 3 0
PHYS1021 General Physics (Lab) - PHYS1020 1 0 3
PHYS1030 Health Sciences Physics - PHYS1031 3 3 0
PHYS1031 Health Sciences Physics (Lab) - PHYS1030 1 0 3
SCIE1001 Science & Its Applications - - 3 3 0
SCIE1002 Science & the Environment - - 3 3 0
Semester 3 Total: 6 5 3
Year 1 Total: 30 25 16
COURSE
NUMBER
COURSE TITLE REQUISITE HOURS/WEEK
Pre-req CO-req CR LEC LAB
SEMESTER 4
ECON2010 Business Economics - - 3 2 3
MGMT2010 Organizational Behavior Min 30 Credits - 3 2 3
MISY2010 Management Information Systems - - 3 3 0
MRKT2003 Fundamentals of Digital Marketing MRKT1001 - 3 2 3
Semester 4 Total: 12 9 9
SEMESTER 5
ACCT2001 Managerial Accounting ACCT1001 - 3 2 3
RSST3001 Research & Statistics COMM1020 - 3 3 0
MRKT3104 Consumer Behavior in the Digital Age MRKT1001 - 3 2 2
Elective - Social Sciences, Humanities, & the Arts: select 1 of 8
BUSG2001 Introduction to Entrepreneurship - - 3 2 2
BUSG2002 Project Management - - 3 2 2
SSHA1001 Islamic & Arab Civilization - - 3 3 0
SSHA1002 Introduction to Sociology - - 3 3 0
SSHA1003 Introductory Psychology - - 3 3 0
SSHA1004 Ethical Reasoning - - 3 3 0
SSHA1005 Law & Society - - 3 3 0
SSHA1006 Introduction to the Arts - - 3 3 0
Semester 5 Total: 12 10 5
SEMESTER 6
MRKT3006 Services Marketing MRKT1001 - 3 2 2
BUSG2010 Qatar Business Law - - 3 2 3
Semester 6 Total: 6 4 5
Year 2 Total: 30 23 19
COURSE
NUMBER
COURSE TITLE REQUISITE HOURS/WEEK
Pre-req CO-req CR LEC LAB
SEMESTER 7
MGMT3035 Business Ethics Min 30 Credits - 3 3 0
MRKT2002 Marketing Research RSST3001 - 3 2 3
MRKT3008 Digital Marketing Communications MRKT2003 - 3 2 3
Elective - Global Awareness & Regional Challenges: select 1 of 4
GARC1001 Qatar History & Society - - 3 3 0
ECON1001 Global Economic Concepts - - 3 3 0
GARC2001 Human Development in Qatar COMM1020 - 3 3 0
GARC2002 Globalization & Environment - - 3 3 0
Semester 7 Total: 12 10 6
SEMESTER 8
MRKT3007 Professional Selling MRKT2003 - 3 2 2
MRKT3009 Marketing Analytics & Data Mining MRKT2003 - 3 2 3
MRKT3105 Marketing Content & Media Management MRKT1001 - 3 2 3
Elective - Social Sciences, Humanities, & the Arts: select 1 of 8
BUSG2001 Introduction to Entrepreneurship - - 3 2 2
BUSG2002 Project Management - - 3 2 2
SSHA1001 Islamic & Arab Civilization - - 3 3 0
SSHA1002 Introduction to Sociology - - 3 3 0
SSHA1003 Introductory Psychology - - 3 3 0
SSHA1004 Ethical Reasoning - - 3 3 0
SSHA1005 Law & Society - - 3 3 0
SSHA1006 Introduction to the Arts - - 3 3 0
Semester 8 Total: 12 9 8
SEMESTER 9
MRKT3010 Digital Optimization MRKT2003 - 3 2 3
MRKT3011 Branding in the Digital Age MRKT2003 - 3 2 2
Semester 9 Total: 6 4 5
Year 3 Total: 30 23 19
COURSE
NUMBER
COURSE TITLE REQUISITE HOURS/WEEK
Pre-req CO-req CR LEC LAB
SEMESTER 10
BUSG4101 Practicum in Business - - 3 1 6
MGMT4000 Strategic & Sustainable Management MGMT2010 & Min 60 Credits - 3 3 0
MRKT4214 Digital Marketing Strategy MRKT2003 - 3 2 2
Elective - Global Awareness & Regional Challenges: select 1 of 4
GARC1001 Qatar History & Society - - 3 3 0
ECON1001 Global Economic Concepts - - 3 3 0
GARC2001 Human Development in Qatar COMM1020 - 3 3 0
GARC2002 Globalization & Environment - - 3 3 0
Semester 10 Total: 12 9 8
SEMESTER 11
BUSG4201 Capstone Project BUSG4101 - 3 1 6
MGMT4010 Leadership & Change Management - - 3 3 0
MRKT4112 Advanced Topics in Digital Marketing MRKT2002 & MRKT2003 - 3 2 2
MRKT4213 Sales Management MRKT2003 & MRKT3007 & MGMT4000 - 3 2 2
Semester 11 Total: 12 8 10
SEMESTER 12
BUSG4301 Work Placement BUSG4201 ; CGPA>2.0 This course is the only course that the student may enroll for in a particular term. 9 0 0
Semester 12 Total: 9 0 0
Year 4 Total: 33 17 18
Program Total 123 88 72

Graduate Future Pathways:

Graduates of the Bachelor of Business Administration in Digital Marketing (B.B.A. DMktg) may choose to continue their studies and complete the Master of Science in Human Resource Management (M.Sc. HRM) degree program or pursue further specializations in their field.

Graduate Career Opportunities:

The Bachelor of Business Administration in Digital Marketing (B.B.A. DMktg) is an applied program with learning outcomes closely linked to the labor market. A wide range of career opportunities in the field currently exist and include, but are not limited to, the following:

  • Content Coordinator
  • Search Engine Optimization (SEO) Specialist
  • Social Media Coordinator
  • Digital Marketing Assistant
  • Junior Marketing Associate

Program Contact:

Dr. Robert Gharios
Department Head, Marketing